Performance Marketing & SEO
Scaling from 500 to 10,000+ monthly active enrolled students.
20XActive Learners
-45%Cost Per Lead
+892%Organic Search
5.2XBlended ROAS
01
The Challenge
High cost per lead and low webinar attendance rates were choking growth for a technical upskilling platform competing with national giants.
02
The Strategy
Re-architected lead funnels with high-value diagnostic tests, multi-step SMS/WhatsApp nurture sequences, and aggressive search intent SEO targeting emerging tech careers.
03
The Execution
Deployed programmatic landing pages for 40+ skills, optimized Google Search intent bidding, and built automated retargeting sequences that recovered 38% of abandoned enrollments.
Measurable Business Impact
20XActive Learners
-45%Cost Per Lead
+892%Organic Search
5.2XBlended ROAS
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