From ₹5L/mo ad spend to ₹2Cr+ revenue in 6 months.

The client was spending ₹5 lakhs monthly on ads with a 1.8X ROAS and inconsistent revenue. Their campaigns lacked structure, targeting was broad, and creatives hadn't been refreshed in over a year.

We restructured the entire campaign architecture — separating brand, prospecting, and retargeting. We built a creative testing framework and shifted budget toward high-intent keywords and lookalike audiences based on their top 10% customers.

In the first 30 days, we launched 40+ creative variations. By month 3, we had identified the 6 winning creative formats. We scaled budget on winners, cut losers, and built a full-funnel attribution model to understand the true path to purchase.