Social Media & Creative
Building a 200K+ community from scratch in 9 months.
200K+Followers Built
+320%Engagement Rate
3.2XSales Lift
-40%Customer Acquisition Cost

01
The Challenge
A new D2C fashion brand with great products but zero social presence and limited budget. They needed organic growth, not just paid reach.
02
The Strategy
We identified their core customer persona — aspirational Indian women 22-35 — and built a content strategy around their lifestyle, not just the product. Authenticity over aesthetics.
03
The Execution
Daily Reels, weekly styling guides, bi-weekly influencer collabs with micro-creators, and a community management strategy that made every follower feel seen. Sales integration came only after trust was established.
Measurable Business Impact
200K+Followers Built
+320%Engagement Rate
3.2XSales Lift
-40%Customer Acquisition Cost
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